SellMeThisPen - AI Sales Role-Play and Real-Time Assistant

Sharpen your team’s skills by practicing with AI bots, not actual clients

AI Roleplays

Can’t afford hours of live roleplays? Give your reps unlimited, realistic AI practice — tailored to your ICP and use case. Fully customizable for ANY call type & scalable across your team.

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AI roleplays scenario preview and practice

Show reps how to improve conversations and save deals

1:1 AI voice coach

Drowning in watching call recordings and dealing with delayed feedback? Give your reps an individual AI sales coach for every interaction — real client call or AI roleplay — and see their progress instantly. Fast, scalable, always on.

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Enable reps to learn by doing - right in their workflow

Real-time call assistant

Wondering why reps don’t apply their learnings? Give your team real-time AI support on live calls — so they never miss a key question or fumble an objection. Keep every rep sharp in the moment and driving better outcomes.

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Unlock consistent team performance

Don’t bloat your tool stack—SellMeThisPen is a powerful all-in-one solution that helps reps execute and enables managers to lead with clarity.

Onboard faster

Ramp new hires in record time so they hit quota sooner and contribute to pipeline faster.

Roll out new messaging & methodologies

Ensure consistent adoption across every rep and every team. Build a standardized practice that sticks.

Increase rep performance

Upskill every rep, retain top talent, and lift quota attainment across the board. Don’t just rely on a few A-players — build more of them.

Build a data hygiene engine

Eliminate guesswork. Capture clean notes from real conversations, update CRM automatically, and align sales with post-sales for seamless execution.

Elevate manager productivity

Gain full visibility without hours of call review. Instantly analyze thousands of conversations to track playbook adoption, surface buyer needs, and spot top objections — enabling sharper 1-on-1s and smarter GTM strategies.

4.9 stars G2.com

"I spent months trying to find something close to SellMeThisPen!"

"The platform's realism impressed us deeply, with AI interactions closely mimicking real customer inquiries and scenarios. SellMeThisPen has not just been a tool; it has been a catalyst for change at Ergeon and our journey is just beginning."

Jose Carranza, Head of Sales @ Ergeon

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"SellMeThisPen has proven to be an impactful tool for SDRs at all levels in their journey!"

"Ranging from SDR coaching at early stages to refining what they do. Most importantly SellMeThisPen enables the manager to help coach the team from a human perspective. In addition, the partnership with Michael and Yana from day 1 has been superb. We work together to give our teams the best chance of suceess. They are always on hand to support and guide."

Andy Gillies, UK Business Development Representative Director @ 8x8

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"Our results using SellMeThisPen - higher close rates and increased revenue."

"SellMeThisPen is a game-changing tool for any organization that’s looking to scale up their training and development capabilities. Utilizing this platform has allowed my sales managers to better identify training and development opportunities and focus on implementing lasting solutions. It has increased our sales staff’s ability to effectively handle objections and resulted in higher close rates and increased revenue to the organization."

Bryan Dinklenburg, Director of Operations @ L&T Allstate Agency

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NO MORE UPFRONT HEAVY-LIFTING

Customize your workspace in minutes by simply chatting with AI:

Create roleplay scenarios based on your use case and actual calls.
Build buyer personas that mirror your actual prospects.
Design scorecards aligned with your sales methodology and framework.

AI builder that creates roleplays, buyer personas, scorecards, and more in seconds.

NO MORE LISTENING TO CALL RECORDINGS

Get a reality check from thousands of conversations in seconds:

Monitor conversations at scale to better understand client and rep behavior.
Auto Q&A to track compliance, playbook adoption, and performance gaps.
Identify areas of improvement for each team and individual.

Analyze thousands client calls in seconds with AI insights

NO MORE BACK-AND-FORTH ON WHAT TO PRACTICE NEXT

Automate roleplay and coaching assignments:

Tailor exercises to each seller’s development needs.
Gamify the experience through incentives and leaderboards for group assignments.
Get notified about everyone's progress.

Assign AI roleplays and coaching sessions to your reps and track their improvement

NO MORE MANUAL NOTE-TAKING OR CRM UPDATE HEADACHES

Reduce admin work so your reps can focus on conversations and winning deals:

AI note-taking without adding another bot to the call.
Automatically update CRM notes for better data hygiene and smooth handoff to the post-sale team.
Generate AI-powered follow-up emails after each conversation.

Let AI craft your follow up emails and automatically update your CRM

For everyone across sales and post-sale teams

SALES LEADERS

Drive predictable revenue growth, gain visibility into team performance, and ensure alignment between strategy and execution.

Head of Sales

VP of Sales

CROs

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ENABLEMENT LEADERS

Standardize methodology and messaging, scale individual practice & coaching, and drive meaningful behavioral change.

Sales Coaches

Sales Enablement Leaders

L&D Leaders

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FRONTLINE MANAGERS

Improve your team's performance, maintain CRM hygiene without hassle, and drive more revenue.

Sales Managers

SDR Managers

Customer Success Managers

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SALES REPS

Get personalized practice and coaching to improve your conversational skills, automate admin tasks & win more deals.

Sales Reps

SDRs

Customer Success Reps

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Integrates with your favorite tools

Don't see an integration with your tool? Let's chat - we may already have it built.

Google Meet

Zoom

Talkdesk

RingCentral

Agora

Convoso

Ricochet

Connect our real-time call assistant with your dialer or meeting platform

HubSpot

Salesforce

Ricochet CRM

Send data to your CRM

Slack

Gmail

Outlook

Get notified on Slack or in your inbox

Gong

Or use SellMeThisPen real-time call assistant to score client calls

Score your client calls

Frequently asked questions

How customizable is SellMeThisPen for our use case and sales process?

Fully customizable. Tailor scenarios, buyer personas, and objections so every practice feels like a real call. Build playbooks and scorecards around well-known frameworks or your own methodology, and customize the AI coach to follow your best practices at scale.

Can we use the AI coach for both roleplays and real client calls?

Yes. You can run coaching sessions with the AI after roleplays and after real client conversations. Reps get immediate feedback without waiting for a manager, and leaders free up time while still driving consistent coaching at scale.

Is it only for sales teams, or can customer success use it too?

It’s for both sales and post-sales teams. Any customer-facing team—from new business to customer success, account management, upsell, or cross-sell—can leverage it. Each team customizes scenarios and coaching to fit their unique use case.

Can we request a custom integration?

Yes. On our Enterprise plan, we build custom integrations tailored to your stack and workflow. You can book a call with our team to explore requirements and timeline.

What does onboarding look like, and how long does setup take?

You can start right away with pre-built use cases, or use the AI roleplay builder to create custom scenarios in minutes. For larger rollouts, our implementation team partners with you to refine and improve over time—usually within 1–2 weeks. Most customers see meaningful value in their first 30 days.

Do you offer a free trial or live demo?

Yes. Individuals can start a 7-day free trial of the Pro Plan by adding a credit card, though it’s limited to one seat and a smaller feature set. For business or enterprise plans, we recommend booking a call with our team. That way, you’ll see the full platform in action, and we can discuss custom trials if needed.

AI roleplay & coaching platform for sales teams

THIS IS WHY WE DO WHAT WE DO

From practice to peak performance.

Sharpen your team’s skills by practicing with AI bots, not actual clients

AI Roleplays

Show reps how to improve conversations and save deals

1:1 AI voice coach

Enable reps to learn by doing - right in their workflow

Real-time call assistant

Unlock consistent team performance

Onboard faster

Roll out new messaging & methodologies

Increase rep performance

Build a data hygiene engine

Elevate manager productivity

Success Stories

"I spent months trying to find something close to SellMeThisPen!"

"SellMeThisPen has proven to be an impactful tool for SDRs at all levels in their journey!"

"Our results using SellMeThisPen - higher close rates and increased revenue."

Recognition backed by customers

Automate annoying admin tasks for everyone

NO MORE UPFRONT HEAVY-LIFTING

NO MORE LISTENING TO CALL RECORDINGS

NO MORE BACK-AND-FORTH ON WHAT TO PRACTICE NEXT

NO MORE MANUAL NOTE-TAKING OR CRM UPDATE HEADACHES

For everyone across sales and post-sale teams

SALES LEADERS

ENABLEMENT LEADERS

FRONTLINE MANAGERS

SALES REPS

Integrates with your favorite tools

Sales & enablement experts echo our approach to coaching

Frequently asked questions

How customizable is SellMeThisPen for our use case and sales process?

Can we use the AI coach for both roleplays and real client calls?

Is it only for sales teams, or can customer success use it too?

Can we request a custom integration?

What does onboarding look like, and how long does setup take?

Do you offer a free trial or live demo?

Let's talk